Brand promotion and awareness is a key initiative for any business so why not invest wisely? Brand awareness can be achieved through a variety of strategies such as embroidery. There are many benefits to branding your business with embroidery and it is not difficult to execute either.
How you can use embroidery to brand your business
1.) Employee uniforms
Regardless of what industry or business you are in, having a uniform look among all employees elevates the image of your business. Branding employee uniforms with your business logo is not only a great way to align your brand and mission among your employees, but it’s an easy way to promote your business. A company uniform means your employees will easily be able to endorse your business when going on sales calls, trade shows, speaking engagements or any other networking or business events.
2.) Apparel for sale
Investing in embroidery branded apparel for you business does more than introduce a new source of income. Apparel with high-quality logo embroidery on it also adds a level of free marketing to your business. When you spend the money on apparel with quality embroidery, as opposed to apparel with a cheap printed logo, you are essentially investing in another channel of marketing. Customers want to buy quality products, so if you provide them with quality apparel then they will wear that apparel, and therefore improving your brand awareness and increasing your customer base.
3.) There is more the embroidery than polo shirts
Typically when you think of logo embroidery, you think of a polo shirt. However, there are so many other articles of clothing and accessories that you can embroider! Instead of only offering your customers an embroidered polo shirt, try offering high-quality T-shirts and button down shirts so your customers can promote your business logo at work, at the gym or while running errands around town. But don’t just stop at embroidered shirts, you can also embroider your business logo on hats, bags, scarves, aprons or even throw pillows for your business’s waiting room or common areas. The possibilities of what you can embroider are endless.
4.) Give away good shwag
Embroidering your logo on giveaway materials, also known as shwag, is another easy way to stand out from the competition. How many times have you gone to a trade show and gotten a cheap pair of sunglasses or keychain that breaks immediately? Did you remember the company who gave it to you? Of course not! So, don’t let your business be forgotten by handing out ill-made shwag. Giving away embroidered shwag sets your business apart from the rest and also sends a message of excellence to existing and potential new customers.
5.) Cost effective
Most reputable design and embroidering companies offer a bulk discount when ordering higher end products, such as embroidered promotional items and apparel. While the price tag of, for example, an embroidered shirt might be higher initially than a printed one, you and your customers will be able to tell the difference in quality. Printed logos begin to fade after time while embroidery is much more durable.
The main purpose of embroidery is to increase your business’s brand awareness through an affordable and effective method. Capitalizing on the benefits of embroidered logos, whether for your employees or customers, will only help your business’s marketing efforts. If you are looking for a reputable company specializing in embroidery in Stuart, Florida, check out Ampersand Graphics.