It’s never been easier and more affordable to design custom apparel for your business- and it could be a great marketing move. Custom apparel printing has become more common and readily available in recent years and if you don’t already have a t-shirt with your business’ name on it, you really should. If you’re on the brink of taking this bold marketing move, here are three ways custom apparel can change your business.
There are many methods that can be used to create custom apparel for your business including screen printing, embroidery, direct to garment printing, and heat transfer. Your business’s marketing budget will likely have the biggest influence on which method you choose. Whichever you choose, the key benefit of custom apparel printing is that soon, your business will be advertised everywhere that piece of clothing is worn and exposed to a group of potential customers that would not have been possible before.
People love swag
Another reason to create your custom apparel today is that people love swag. If you have a core group of loyal customers, gifting them with one of your custom pieces will go a long way to ensuring that they remain loyal customers. Custom apparel can also be a cost-effective giveaway option9 for contests and sweepstakes which can kick your social media game into high gear. Depending on the design you come up with for the pieces, it might even have a cool factor too.
If it’s cool enough, sell it
If you are lucky enough to design apparel that delivers a cool factor too, you might even be able to sell it and increase your business’ revenue in a way that doesn’t require much more effort. For example, if you opted to screen print a cool design on a shirt, that process would cost somewhere between $5 and $10 per shirt depending on the materials you choose and the quantity you have made. If the shirt was cool enough, you could easily sell it to customers for double what it cost to make it which means a big impact on your bottom line.